Repeato vs Applitools

16 January 2024 Stephan Petzl Leave a comment Tool comparisons

In the rapidly evolving landscape of test automation, Repeato and Applitools stand out as prominent solutions. Repeato streamlines UI test creation for mobile apps across Android and iOS, leveraging AI and computer vision without the need for coding skills.

Its ease of use and integration with CI/CD pipelines make it ideal for those seeking quick and efficient mobile testing. On the other hand, Applitools extends its AI-powered capabilities to web applications, offering an Ultrafast Test Cloud and Eyes validation engine for a comprehensive testing experience. Both provide no-code solutions and free plans, but Applitools’ broader platform support might attract a wider audience.

Latest update: 1/12/2024, 1:25:33 PM
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Feature comparison of Repeato and Applitools

Free Plan Available
On Premise Available
Device Farm AvailableN/AN/A
Scheduler AvailableN/A
No Code
Uses Ai
Generates Reports
Uses Computer Vision
Ease Of Usevery easy to learneasy to learn
Review Pros 1. Simple and intuitive interface
2. Easy setup process, no complex configurations needed
3. Accessibility for both developers and non-programmers
4. Supports various testing methods like clicks, drags and scripting
5. Exceptional stability, no crashes or driver issues
6. Regular updates with bug fixes and excellent customer support
7. Great for mobile app testing, with efficient script creation
8. Allows for hundreds of additional tests each day
9. User-friendly, with easy adaptation and no initial setup required
10. Recognizes elements using visual fingerprints for testing
11. Allows for reusability and easy maintenance of scripts
12. No prior training or complex coding skills needed
1. Easy to use and implement into existing automation workflows.
2. Customer-focused support and assistance.
3. Facilitates the detection of unintended changes, especially in large applications.
4. Shallow learning curve, making it accessible for QA teams with less coding experience.
5. Enhances cross-browser and cross-device testing capabilities.
6. Visual regression testing moves beyond simple visibility checks to ensure visual perfection.
7. Integration with popular frameworks like Cypress for immediate feedback on changes.
8. Offers multiple SDKs for ease of creating and comparing visual snapshots.
9. Features like self-healing capabilities for cloud runners improve user experience.
10. Supports visual validation for accessibility and early component validation in the delivery cycle.
Review Cons 1. Some limitations for iOS applications when tapping on any system window outside of the app
2. Access to CI/CD tools is only available at the enterprise level
3. Occasional unknown errors while performing basic tasks, although they are quickly remedied in the next version.
1. The platform can be sluggish on slower connections or computers.
2. Initial maintenance and setup may require some time to get used to.
3. Error reporting can be problematic for automated report generation.
4. Snapshot quality issues have been observed, although updates have addressed them.
5. Lack of built-in support for Azure DevOps Server on pipelines (though now available and updated).
6. Misuse of the tool due to a lack of understanding of its collaborative potential.
7. Branch and baseline management can be confusing, especially for non-technical team members.
8. The cost of Applitools can be prohibitive, especially for large companies requiring many accounts.
9. The GUI, while user-friendly, may oversimplify for advanced users or specific use cases.
10. While the tool is mature and comprehensive, its powerful features come with a high price tag.

Comparison of Repeato and Applitools Pricing Models

Repeato Pricing Overview

Repeato introduces a tiered pricing strategy, which includes:

  • Free Plan: Ideal for individuals or small projects with essential features and unlimited Android and iOS tests.
  • Basic Plan: Costs €70/month/user, offering unlimited testing minutes and advanced features.
  • Pro Plan: Priced at €120/month/user, includes all Basic features plus priority support and more.
  • Enterprise Plan: Custom pricing for large organizations with unique requirements.
    All plans allow for subscription changes and potential discounts for certain groups.

Applitools Pricing Overview

Applitools pricing is structured around its Visual AI testing capabilities and offers:

  • Free Account: Limited to 100 checkpoints/month for one user.
  • Starter Plan: Unlimited tests, up to three users and parallel tests, restricted to public cloud.
  • Eyes and Ultrafast Test Cloud Plans: Tailored for enterprises, unlimited tests and users, over 20 parallel tests, and comprehensive cloud support.
    Applitools caters to different scales of operation and offers special discounts for startups and open-source projects.

Common Points in Pricing Models

Both Repeato and Applitools provide a free tier, which is valuable for individuals or small-scale projects to start with basic testing functionalities. They each offer unlimited testing in their paid plans, signifying that both services are scalable according to the user’s testing volume. Additionally, both companies are flexible in terms of subscription changes, allowing users to upgrade or downgrade as needed. They also show a commitment to supporting various groups through discounts for non-profits, educational purposes, startups, and open-source projects.

Key Differences in Pricing Models

The primary differences between Repeato and Applitools pricing models include:

  • Plan Structure: Repeato’s plans are user-based with a monthly fee per user, while Applitools focuses on the number of checkpoints, tests, and parallel executions, alongside the user count.
  • Cloud Options: Applitools provides a range of cloud support options (public, dedicated, on-premise) in its higher-tier plans, while Repeato does not specify types of cloud support, potentially offering a more unified approach to all users.
  • Support and Advanced Features: Repeato delineates its advanced features and priority support as part of the more expensive plans. In contrast, Applitools includes enterprise support in its higher-tier plans but does not detail the feature differentiation as explicitly.
  • Enterprise Customization: Repeato’s Enterprise plan suggests a fully tailored solution with custom pricing, which may appeal to organizations with very specific needs. Applitools, while offering robust enterprise options, seems to standardize its offerings more across its higher-tier plans.


Understanding the key differences in the pricing models of Repeato and Applitools is crucial for potential users. Repeato’s model is straightforward and user-centric, with clear feature upgrades as prices increase. Applitools, on the other hand, offers more flexibility in terms of cloud infrastructure and is focused on accommodating larger teams and enterprise needs. Users should consider their project scale, cloud preferences, user count, and need for advanced features when choosing between these two testing platforms.

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