Calculating ROI on Automated Testing: A Practical Guide

Calculating ROI on Automated Testing: A Practical Guide

3 July 2024 Stephan Petzl Leave a comment QA

Calculating the Return on Investment (ROI) for automated testing can be a complex task, but it is essential for understanding the value it brings to your project. This guide will help you navigate through the various aspects of determining the ROI for automated testing, ensuring you can quantify the benefits effectively.

Understanding the Metrics

To accurately calculate the ROI of automated testing, consider the following key metrics:

  • Time Savings: Evaluate the amount of time saved by automating tests compared to performing them manually. This is often the most quantifiable metric and can provide a clear picture of the efficiency gained.
  • Repeatability: Automated tests are executed consistently every time, minimizing the risk of human error. This repeatability ensures that tests are performed accurately, providing reliable results.
  • Traceability: Automated tests usually generate logs or reports that provide evidence of execution. This helps in tracking what was tested and the outcomes, ensuring transparency in the testing process.
  • Availability: Automated tests can run at any time, including nights, weekends, and holidays. This flexibility allows for continuous testing without requiring additional human resources.

Practical Examples

Consider these practical examples to understand how automated testing can benefit your project:

  • Freeing Up Testers: Automated tests can handle repetitive regression tests, allowing testers to focus on new development areas that require their expertise. This shift can lead to a more efficient use of human resources.
  • Accelerated Testing Window: Automated tests can quickly identify when a bug was introduced, narrowing down the timeframe for developers to investigate. This accelerates the debugging process and reduces the overall time to market.
  • Enhanced Small Release Testing: For small releases, patches, or hotfixes, automated tests can be run quickly to ensure no new issues are introduced. This capability is particularly valuable when time constraints prevent thorough manual testing.

Calculating ROI

To calculate the ROI of automated testing, follow these steps:

  1. Identify Costs: Determine the cost of setting up and maintaining automated tests, including tools, training, and resources.
  2. Quantify Savings: Estimate the time saved by automating tests and the reduction in manual testing efforts. Assign a monetary value to these savings.
  3. Calculate ROI: Use the formula: ROI = (Savings - Costs) / Costs. This will give you a percentage that represents the return on your investment in automated testing.


Automated testing can significantly enhance your testing process by saving time, improving accuracy, and providing consistent results. By carefully analyzing the metrics and following the steps outlined above, you can effectively calculate the ROI of your automated testing efforts.

For those looking to streamline their testing process further, consider using Repeato, a no-code test automation tool for iOS and Android. Repeato allows you to create, run, and maintain automated tests quickly and efficiently, leveraging computer vision and AI to ensure high-quality results. Its ease of setup and use makes it an excellent choice for teams aiming to enhance their quality assurance processes.

For more information on automated testing and other related topics, visit our blog.

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